Marketing Insights from the Ellowyn Team

Practical strategy, fundraising guidance, digital marketing how-tos, and non-profit insights — written for organizations that want to grow. New articles from the Ellowyn team in Vancouver, BC.

Latest Articles

Person typing on laptop with campaign plan documents

Fundraising

How to Build a Fundraising Campaign That Converts

June 2025

A step-by-step look at what separates high-performing fundraising campaigns from the ones that fall flat — and how to build one that moves donors to act.

Non-profit staff photographing volunteer event in Vancouver park

Social Media

Social Media Strategy for Non-Profits: A Vancouver Guide

June 2025

Platform-by-platform guidance for non-profit organizations in Vancouver looking to grow their audience, increase engagement, and tell their story online.

Non-profit team at whiteboard strategy planning session

Strategy

Why Your Non-Profit Needs a Dedicated Marketing Strategy

May 2025

Most non-profits treat marketing as an afterthought. Here's why a deliberate strategy — even a simple one — changes everything for donor retention and community growth.

Elegant charity gala with gold candle centrepieces and guests networking

Events

How to Plan a Charity Gala in Vancouver

May 2025

From venue selection to post-event content capture — a practical planning guide for non-profit organizations hosting fundraising galas in Vancouver, BC.

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